What is Google AdSense?
AdSense
is a nice way to monetize your traffic, and very easy to implement. It's one of
my top earners and has been since 2003. (See the video about my earnings
further down.)
Google.com
earns most of its revenue by allowing other website owners to advertise on
their search result pages. All this is managed through a program they call AdWords.
You
see these ads displayed above the free/organic results and along the right side
of the page on Google.com. The advertisers are paying a certain amount of money
per click for these ads.
Now you can
earn a share of the revenue that Google earns from AdWords by displaying these
same text or image ads on your site. When someone clicks, you earn roughly
60% of the click and Google gets the rest.
This program
is called AdSense.
This
is a great program that can help you drive additional income to your website --
especially if it's mostly content based.
So
if you are one of those people that doesn't like the idea of paying for a site,
this is an excellent way to earn your money back and then some.
How Does AdSense Work?
Here's
a video I did some years back. The reason I still show it here is the concept is
still exactly the same. The biggest difference is it takes more work to build
up traffic. Nevertheless, AdSense still works.
How Much Can You Earn With AdSense?
The
commission you receive per click depends on how much advertisers are paying
Google for the particular ad. You will earn a share of that amount.
I've heard of earnings anywhere from 2 cents to $15 per click.
Getting
over $1 is probably very rare, although it does happen from time to time.
However, you will find that most of your earnings will be on the lower end of
the spectrum.
It's
important to note that I cannot estimate how much you will earn based
on your traffic. People always want to know what the average amount is per
click.
No
one knows the answer to this except Google, so don't let anyone try to tell you
any different. It would be impossible for myself or any AdSense publisher to
give this information because the ads all cost different prices and we have no
idea what advertisers are paying.
However,
there are some niches that obviously pay more. So it is logical to believe that
keyword phrases like sex, make money, etc. may earn you more per
click since these are highly competitive keywords that are searched for quite a
bit on
The more competitive the search term, the more the advertisers
pay and the more you earn as a publisher.
Even
though Google will not reveal how much you are earning for each ad that is
clicked from your site, you can still login to your account at any time and see
the total amount of revenue you've generated that day, week, month, year, etc.
For
example, if you see that you've made $12.60 today from 9 clicks then you can
calculate that your average click-thru commission was $1.40 per click.
That's as detailed as their stats will get. Also remember, that's only an
average. You won't know how much each specific ad brought in.
The
amount you'll earn also depends largely on the amount of targeted traffic you
receive to your own site, how well the ads match your audience's interests, the
placement of the ads on your pages, and of course the amount you receive per
click.
Ideally,
you should create a site on a topic you know a lot about. That way you'll
have a much easier time creating a generous amount of content on that
subject.
Creating Your Website for AdSense
Before
you even begin your site, make sure you've come up with a topic that you feel
you know plenty about. That way it will be easiest to write a lot of
content.
The
more content you have, the better chance you have getting accepted into the
program. Also, the more content, the greater the earning potential.
AdSense is nothing but a numbers game. If you want to make a lot of
money, prepare to write a lot of content and learn how to market your site.
Now
let's talk about building your website. There are two ways you can
approach this:
1) Do it Yourself (DIY) from scratch
2) Use Site Build It! (SBI!)
The Do It Yourself Method
I've
actually used both methods for building my site and there are advantages and
disadvantages to both. So the option you choose, depends on what you're
comfortable with.
If
you use the DIY method, you will have to go and register a
domain (yoursite.com) and then sign up for a web host and
build your pages.
Decide
if you want a static website like this or a blog. If you don't know the difference,this article will
help you out.
Averaging
between $3 and $10 per month, the DIY method is usually the most cost friendly
of the two but you are mostly on your own in terms of learning how to create
your web pages and adding the AdSense code to your site.
Web
hosts are generally there to house your site. They don't specialize in
helping you market and optimize your site for the search engines to help you
get traffic. So don't expect a lot from them in terms of helping you
market your site and making money with Google AdSense.
This
is not necessarily a bad thing. I had to learn how to build this site on
my own and it wasn't very difficult.
I
now manage all of my static sites with Dreamweaver.
My blogs use WordPress.
Consider Using Site Build It! (SBI!)
This
is a revolutionary web host like no other. I use it for my site,
flat-stomach-exercises.com, and AdSense is the #1 way this website earns money.
I
don't make a ton of money because it's not my primary site, but the site
definitely pays for itself and then some! I actually just created this website
to test the website building system out.
The
reason SBI! is different from the other do-it-yourself hosts is that first it
provides all the web page building and marketing help all in one place.
Your domain registration, web hosting, website builder, and marketing help come
with the price.
They
provide you with a brainstorming tool so you can research and select a
"profitable" niche based on monthly keyword searches/demand. Then
they guide you to building your website using their Video Action Guide.
Now,
it's important to note that SBI! does not build your site for you. That's up to
you. They simply provide the guidance so you can optimize your site for AdSense
or other programs.
Find out more
about SBI! here.
How to Join AdSense
Once
you have 20-30 pages on your site, go to http://adsense.google.com to
apply.
When
you are accepted, simply copy and paste the provided HTML code into any page
that you'd like to show the ads. You can opt to display text ads, image ads, or
a combination of both. It's up to you.
You
can either display the ads vertically along side the page like Google does or
in a banner-like formation horizontally across your pages. You can even
customize the colors to match your site's theme.
Tips on Succeeding With AdSense
Here
are some tips for achieving success with Google AdSense.
Build Traffic
You're
not going to make anything with AdSense if you don't have enough traffic.
Please don't think this is some easy, get-rich-quick program. This takes work
and it all starts with getting visitors.
Experiment
Test
ad sizes, images vs. text, play around with colors, you name it. I personally
like to have my ads match the background of my site so they blend more.
Some
people prefer to make their ads stand out by using bold/contrasting colors, but
that never worked well for me. I think it's because they look so much like ads.
Read
a blog post I wrote where my readers and I discuss our best performing ad units/sizes.
To
display the ads vertically along the right side of the page, just copy this
code into your site and paste your AdSense code where indicated.
<table align="right" width="300>
<tr>
<td>INSERT ADSENSE CODE HERE</td>
</tr>
</table>
You
can change the width of the table to suit your needs, just remember that it
needs to be wide enough to fit whatever AdSense code you selected. You can also
switch the alignment by changing the align attribute from "left" to
"right."
Create Channels
Channels
allow you to see what units are working best. So if you are adding an AdSense
unit to your header, you should create a channel called (name it Header,
for example) so you can track its performance in your reports.
I
think it's important to maximize your click through rate (CTR) so you can
attract more advertisers (just my opinion based on logic.) So I remove
channels/units that perform significantly lower than others.
Advertisers want to advertise on sites that will give them the
most clicks, right?So it makes sense to
optimize your account's CTR as much as you can.
So how do you create channels?
When
you are creating a new ad unit, you are presented the option of creating a
custom channel on the first screen...
Set Units to "Targeted"
When
you target your custom channel units, you make them available to Placement
advertisers who may want to advertise on your site directly. These
advertisers pay more so you earn more per click.
It's
super easy to set this up.
Just
click "My Ads" from your account, then select "Custom
Channels". Click the channel you want to target and click the box for
targeting as illustrated below...
I
know times are tough economically and a lot of you don't want to pay for a
website. But the facts don't lie. Successful website owners invest money.
Period.
I
have yet to open up a magazine and see a successful site featured hosted on
Blogger.com or another free host. Never. And I've been out here since 1998.
If
you want the search engines and people to take your site seriously, you have to
own your site. And if you don't do this, I question your dedication.
Even
if it means you have to wait and save your money for 6 months to buy a domain
and hosting. I'd rather you do that then take shortcuts with free hosting.
The
other problem with free hosts is they can remove your site without warning.
This happened to a gentleman just last week who emailed me. There was nothing I
could do.If you don't own your site, you don't own your income.
Not Getting Approved?
People
often ask me why they can't get approved for AdSense. It's tough to answer
because I do not work for Google, so I can only guess.
Many
times it's because there are not enough pages on your website. I tell people to
shoot for at least 20-30 pages at the very minimum, and make sure your content
is very niche -- centered around ONE topic.
Google
doesn't like sites that cover too many different topics because it's hard to
target ads. The more focused your content is, the better.
In
addition to more content, aim for longer articles (at least 700 words or more).
Google does not like "thin" content sites that look as if they were
created just for AdSense. Put some meat on those bones and make it look as if
you put some effort into your website!
Also,
check your grammar, spelling, layout etc. Remember you are partnering with
Google and they don't like to see messy sites with poor/confusing navigation
structures.
Getting Disabled From AdSense
Recently,
a lot of publishers have been getting their accounts disabled for
"fraudulent or potential fraudulent click activity."
This
has frustrated a lot of AdSense publishers because many claim they have done
nothing wrong and how in the heck does Google define "potential?"
No
one really knows.
Remember, Google
earns its money from advertising. The ads that appear on your pages are
costing someone money every single time a click is registered.
Google monitors clicks very closely --
especially if your account is new.
So
if they sense A-N-Y-T-H-I-N-G out of the ordinary or feel you are getting
traffic from places that may may produce bot/automated/fraudulent clicks, they
will disable your account to protect their advertiser's money.
They
used to disable when they confirmed fraudulent clicks, but now
they will disable even if they see potential risk with your
account -- whatever that means.
Then
they refund the advertiser their money -- which is why you don't receive a
check for money earned if you are disabled.
Unfortunately no one really knows exactly what the threshold is for
determining your account has "potential fradulent clicks."
And
to make things worse, their communication when you are disabled is automated
and there are usually no warnings -- which is unfortunate and frustrating for
people who have done nothing wrong. There's also no way to reach out for
definitive answers and appeals usually fail.
It's Not Our Money... Unfortunately
As
frustrating as it is to get disabled from AdSense, keep in mind, Google is SHARINGtheir
advertising money with us.
If
there was no AdSense program, all of that money we're earning would be Google's
anyway. So ultimately it is their money, not ours.
I
know that's tough to hear and I can imagine it does feel like your money was
taken from you, but when we all "accepted" the terms and conditions
upon signing up, that is basically what we were agreeing to.
There
are no guarantees with AdSense.
Now
I do believe that the system has kinks, and I believe some innocent people are
disabled, but that's why you cannot put all your income eggs in one
basket. Google has to protect their advertiser's money.
No
one is safe from getting banned... not even me... and it's just one of those
things that comes with the territory if you decide to join the AdSense program.
Google will always safeguard their advertisers because they are
their customers -- not us.
And if they feel their money is being wasted on fraudulent clicks (even if it's
only potential), they won't stand for it.
Google AdSense Alternatives
If
you were disabled from the program, here are some alternate programs you can
try...
Don't
ever depend on AdSense as your main income source. Diversify and learn to make money in
other ways.
Top
5 Ways to Make Money without Adsense !
You adsense is BANNED ? Why you blog if you don’t have adsense ?
I know you are thinking
the same as I mentioned above But to be honest I don’t like adsense too
much that’s reason I removed adsense from this blog. But if your don’t have
adsense than you don’t need to worry about that as today we are discussing
Top
5 Ways to Make Money without Adsense..
The dominance of Adsense in the ad serving market has seen it
assuming tyrannical stand with the rejection rate for ad publishing applicants
deplorably higher. However, with a plethora of other earning options available,
there is no cause for heartbreak for gullible users.
We discuss top five sparkling alternatives to make money without
adsense here. 
Make money through affiliate marketing
Affiliate marketing can
become a veritable cash cow if capitalized upon ethically. One is required to
promote the products of merchants or entrepreneurs and bag a handsome
commission on each sale made at an attractive 20-70% depending upon the
financial strength of the merchant. Superior quality products with strong brand
presence, credibility and potential to deliver what is promised should be
vigorously promoted through blogs, writing high quality articles, building a
massive email list,
participating in discussions on serious forums and writing product reviews. Low
quality products should never be promoted through spamming and illegal blackhat techniques or one will face serious loss of reputation with fatal
repercussions.
Make money selling ad spaces on your blog
Blogs dedicated to promoting high end products are sure to
attract the attention and interest of marketers who would like serious
audiences for their products on their sites. Selling banner ad spaces on blogs
for a niche product with promise of diverting good amount of organic traffic
will bring one a handsome chunk of income. The share of revenue will be
comparably higher than Adsense as Ad networks sell the advertising space on
blogs at about a whopping discount of 90% to marketers owing to profuse amount
of selling space available with them. The potential advertiser should be
allowed to offer their best price to fetch higher revenue and make money
without adsense.
Make money Using Best Adsense Alternative
Adbrite and Chitika have emerged as the best alternatives to
Adsense when it comes to displaying context sensitive ads. Their payouts are
highly competitive. Adbrite shares the revenue in 75-25% in favor of blog
owner. Chitika is the leading impulse merchandising company which gets the
niche ads displayed through customized and novel ad boxes that deviate
radically from accepted industry standards and complement the existing ad
serving scenario. Chitika is the golden geese for ad publishers and the
platform can be capitalized to earn daily ad revenue. The action based pay per
call ads pay to publishers somewhere between 2 to 20 dollars per action.
Adbrite and Chitika have offered unsuspecting users a new avenue to make money
without adsense.
Make money by writing
paid reviews at your blog
Millions of people across
the globe read blog posts every day. A company can generate tons of qualified traffic and have the spotlight on its products when it pays for paid
reviews to be posted in context sensitive blogs pertaining to their niche
products. This triggers word of mouth advertising, enhances link popularity,
brand credibility and product exposure and also provides a chance to understand
peculiar consumer tastes and behavioral trends. Ultimately the product page
experiences a significant rise in search engine rankings. The companies pay
handsomely to have their reviews covered in blogs with significant number of qualified visitors.
One can earn amounts equivalent to that of adsense and this is slowly turning
out to be a better alternative to make money without adsense.
Make Money by using In
Text Ads
Publishing ‘In text ads’
on your blog by invoking the services of Infolinks will help in monetizing the
site with highest revenue share from contextual in text ads. Only relevant ads
are delivered which essentially improves the conversion rate and boosts the
earning potential. The pay per click ads can be easily integrated in the site and
bring about a jumpstart in your earning and a new opportunity to make money without adsense.
Got Questions?
I'd
love to chat with you in my forum where we have tons of discussions about AdSense going on. Register and
start chatting with us today!
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