Thinking about 



it, an effective Link Building Strategy can take a lot of time, money and effort. Especially if you’re purchasing links from other sites in order to build link value and bring more visitors to your site, it can be very expensive. Buying a whole site as it is, instead of just a banner on it for example, is a great idea for lowering costs. It might sound crazy and cost-ineffective, but stay with me and you’ll change your mind faster than you think!

When we purchase a link from another web property, especially if it’s a link without a no-follow attribute (thus transferring PageRank value back to our site) we have to keep it there for a long time and not just for a month. I could say that a six-month period is the minimal required. When we get links that disappear quickly, Google will tend to consider them as paid links, therefore passing less value to our site.